After identifying Northern Virginia as a key area for growth, the brand is actively looking for franchisees to expand in the state.
When McAlister’s Deli® first opened its doors for business in the late 1980s in Oxford, Mississippi, the brand led the way in the fast casual segment of the restaurant industry. Backed by its top quality menu, McAlister’s Famous Sweet Tea™ and its signature genuine hospitality, the brand quickly became an innovator and leader to beat. And now, with restaurants operating in 29 states across the country, McAlister’s Deli® is continuing to set the standard for serving customers simple, yet elevated food and delicious sweet tea with a little something extra.
In order to continue bringing its sandwiches, spuds, soups, salads, and desserts to new communities, McAlister’s Deli® is actively looking to expand in key development markets by aligning with experienced multi-unit restaurant operators. One of those areas is Northern Virginia. With 11 restaurants already open in the state, including the newest location in Fairfax, VA, the Northern part of the state is a natural next step as it continues to grow, according to McAlister’s Deli® Vice President of Franchise Development, Jeff Sturgis
“Northern Virginia is an important part of McAlister’s growth strategy as we continue to expand. We’ve proven time and again that our concept has the potential to be successful in different regions of the country, and we’re confident that Northern Virginia will continue that longstanding trend,” said Sturgis. “McAlister’s Deli® has already established a strong reputation and created positive relationships with consumers across Virginia. We want to build on the momentum that’s already evident in the state.”
McAlister’s Deli® is able to maintain such a strong connection with every customer that walks through its doors because of its attention to detail. Each menu item is made to order and then delivered to guests with a smile. And its commitment to creating a family-friendly environment isn’t the only thing fueling McAlister’s Deli® continued success—the brand also offers its franchisees a simple business model and strong support system that includes the backing of FOCUS Brands®, a leading developer of global foodservice brands.
“On the corporate level, everything that we do is designed to set our franchisees up for success. Between guiding them through the grand opening process and making ourselves accessible to lend a helping hand whenever needed, our top priority is ensuring that the McAlister’s Deli® model is working in every market it calls home,” said Sturgis. “By helping our franchisees reach their full potential, whether they’re single or multi-unit operators, we’re helping position the McAlister’s Deli® brand for continued growth in the long run.”
With more than 400 restaurants operating in a wide variety of communities across the U.S., it’s clear that McAlister’s Deli® is catching on among consumers and business owners alike. And by partnering with aspiring entrepreneurs and existing business owners looking to diversify their portfolios in Northern Virginia, the brand is positioned for ongoing and rapid success.
“Our franchisees are ultimately the driving force behind our successful expansion initiatives. That’s why our strong support system is such an integral part of our franchise system—we want our local owners to receive the best possible advantages in today’s ever evolving restaurant industry,” said Sturgis. “As we continue to work towards our goal of further expanding into Virginia by opening up new restaurants in the Northern part of the state, we plan to further our longstanding tradition of providing our franchisees with the tools and resources that they need to exceed their own expectations.”