Experienced Multi-Unit Franchise Owners are Choosing McAlister’s Deli® as Next Brand to Grow With

Survey of new franchisees shows a passion for the brand, a focus on community and a commitment to a positive return on investment.

Franchisees of multiple brands, including – Wendy’s, Denny’s, Long John Silver’s, Dunkin Donuts, Five Guys, Taco Bell and Wing Stop – have recently decided to develop McAlister’s Deli® alongside their current portfolio of brands. As experienced multi-unit operators, they all shared a desire to grow their respective brand portfolios and came to the same conclusion – adding McAlister’s Deli® to their portfolio would be a smart investment decision.

With so many restaurant franchise investment options to choose from, we asked each of them why they chose McAlister’s Deli® and what they like about being a McAlister’s Deli® franchisee. Following is a summary of their responses:

  • They believe McAlister’s Deli® is the right size system to attract seasoned multi-unit operators. Operators have the opportunity to grow, and the concept runs well because of the nearly 30 year history of operating success.
  • They listed the most rewarding features of being McAlister’s Deli® franchise owners as room for growth, unit level economics, sense of community in each location, high quality food, guests’ love for the brand and creating opportunities for employees to grow in their food service careers.
  • They were attracted to McAlister’s Deli® because of its unique fast casual concept, decor and atmosphere, hospitality and culture, vision for the brand, healthy diverse menu, the sales to investment ratio, and location availability.
  • They report that the McAlister’s Deli® support staff lived up to their commitment that was presented with the franchise opportunity. An area of support highlighted includes the use of a customer analytics and real estate modeling tool that helps determine appropriate McAlister’s Deli® locations. They also appreciate that grand opening support is thorough and believe the projections/benchmarks are helpful while they are trying to get started. They like the tools made available to them that help monitor their restaurants remotely, which is critical when operating multiple units. With the level of support that McAlister’s Deli® offers, it’s clear to them that the company has actively adjusted their support program to offer what franchisees need. This is why it was important for them to invest in a well-established concept.
  • McAlister’s Deli® culture was described as highly hospitable, friendly, genuine, community oriented and fun, with a focus on guests coming first.
  • They believe their customers love McAlister’s Deli® because of its quality food, McAlister’s Famous Sweet Tea™, variety, competitive pricing, upscale yet comfortable environment, family friendly nature and hospitality.

With all of these accolades, it should come as no surprise that they all would recommend a McAlister’s Deli® franchise to someone considering the opportunity. So, have you considered the opportunity? Fill out the form below if you’re ready to get started.

McAlister’s Deli® Builds on its Strong Growth Potential and Southern Roots by Actively Targeting Tampa, Florida for Expansion

The leading fast casual franchise is leveraging its focus on hospitality and brand awareness across the Southeast to expand its reach in the key development market.

For nearly 30 years, McAlister’s Deli® has been setting the standard for excellence in the fast casual segment of the restaurant industry. The brand goes above and beyond that of a traditional sandwich shop—by serving top quality salads, soups, spuds, desserts and McAlister’s Famous Sweet Tea™ in addition to hand-crafted, made to order sandwiches, the brand is able to tap into a broader customer base that in turn boosts its franchisees’ bottom lines. And now, that one of a kind business ownership opportunity is set to reach even more entrepreneurs in Tampa, Florida.

McAlister’s Deli® is actively targeting the key market for development as it prepares for a record breaking year in terms of franchise growth and expansion. With more than 380 restaurants successfully up and running in 28 different states—including Florida—it’s clear that the brand’s proven system works in a variety of different communities. And between its heavy focus on genuine hospitality and strong brand awareness across the entire Southeastern region of the U.S., McAlister’s Deli® is positioned for rapid growth in Tampa.

“Tampa is a natural next step for the McAlister’s Deli® brand as we continue to break into new markets across the country. Over the last 2 years, we have opened 7 restaurants across Florida with 4 more slated for 2017. Customers in the area are already familiar with the brand, and they’re craving a better alternative to traditional fast casual restaurants that require them to take a number and wait for someone to yell their name,” said Jeff Sturgis, Vice President of Franchise Development of McAlister’s Deli®. “That’s where McAlister’s Deli® shines. We work to elevate that dining experience for every customer that walks through our doors by staying true to our Southern roots. At the end of the day, we’re a down-home brand that serves great food in an unrivaled environment.”

That unique positioning within the fast casual industry is what makes McAlister’s Deli® stand out from the competition as it continues to expand. The brand offers prospective multi-unit owners the opportunity to capitalize on its loyal customer base, which is evident in the Tampa area. Franchisees in the area will also have a competitive advantage when it comes to getting their restaurants off the ground because of the brand’s strong support system—McAlister’s Deli® goes the extra mile to set its owners up for success.

Not only does the brand offer its franchisees hands-on training ahead of their first grand opening, it ensures that its franchise consultants make in-person visits to stores once operations are fully under way. Every member of McAlister’s Deli® corporate team also makes it a priority to be accessible to franchisees and listen to what they have to say.

“Our passionate franchisees are ultimately the driving force behind our continued success. That’s why having a strong support system is so important to us—we’re here to help our local owners reach their full potential as entrepreneurs,” said Sturgis. “That support system is even stronger in cities like Tampa because we already have a strong presence in the area. Franchisees who sign on to develop the brand there can rely on other owners for help and guidance who have been through the process and know the ropes.”

In addition to offering extensive corporate support, McAlister’s Deli® also offers prospective franchisees the opportunity to be a part of a rapidly growing brand at an affordable rate. With startup costs ranging depending on specific real estate, McAlister’s Deli® has a flat franchise fee of $35,000 per location.

“Our business model is incredibly simple. By focusing on what we do best and eliminating the need for major restaurant equipment like fryers and grills, we give prospective business owners the opportunity to grow alongside the booming fast casual industry without breaking the bank,” said Sturgis. “That simplicity is present in everything that we do—at its core, the McAlister’s Deli® brand serves great food with exceptional customer service in a welcoming and comfortable environment. We’re looking forward to bringing our concept to more consumers in the Tampa area as we partner with more franchisees.”

If you’re interested in helping expand McAlister’s Deli®’s footprint in Florida, fill out the form. We’re excited to hear from you!

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